Marketing Data Lead

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As Marketing Data Lead, you can make our marketing a little bit better every day with a candy store filled with data.You can turn goals into roadmaps that lead to results together with your team. You guide and develop marketing data starters and data experts. You're not only experienced in your discipline, but you also know how to coach your team members. How do I become a Marketing Data Lead at Coolblue? Your goal as Marketing Data Lead is to make our marketing even more effective. You own a part of our marketing machine that makes our marketing campaigns better based on data. As lead, you're responsible for what your team produces and the data products you manage with your team. You review your team members, but even more importantly: you develop them professionally and personally. With a smartly thought-out roadmap, you take the reigns for chasing the quarterly targets. Together, you work on projects that get the most results, like building in automatic monitoring and detection of anomalies. This way, you see how campaigns perform sooner and you'll receive a warning earlier when you need to intervene. You put your team members to work, but you also get to work with marketing data products and processes yourself. You make impact calculations, ensure data quality, and ensure the right interpretation of the metrics in your marketing team or channel. You enjoy doing this, Guiding and coaching a team of enthusiastic starters and experts in Marketing Data. Working in a data candy store: terabytes of data on customer behavior on the website and in our apps. Setting up smart processes for an optimal use of data in your team. Always be up to data. Keeping track of developments on data use, marketing measurement, and technology. Monitoring and evaluating experiments to determine which investment level leads to the best results. Working with a wide set of tooling, such as dbt, Python, Airflow, and BigQuery to write the smartest logic, automate, and analyze results. Convincing stakeholders of your plans, ideas, and roadmap. You recognize yourself in the following, A finished University education with a heavy quantitative component such as Business Analytics, Econometrics, Economy, or Business Information Management. At least 3 years of experience in a marketing analysis or marketing data role. Experience with coaching and improving the skills of team members. Both technically and personally. Expert knowledge of at least one of these programming languages: SQL, Python, or R. Knowledge of dbt, Looker, or Airflow is a plus. A good command of the Dutch and English language and you live in the Netherlands. This is what you’re looking for in a job, Money. Very good work environment in which we interact with each other as friends and you can be yourself. Monthly drinks, freshly made food, legendary Coolblue parties, and the greatest team activities. A nice combination of working at the office and from home. Of course, we'll make sure that you have a great work office at home. Including desk chair, laptop, and blue garlands. Travel allowance, pension plan, and an allowance for when you work from home. 25 vacation days. If you promise to come back. You make us happy with new initiatives and ideas. Whether you've been working with us for a month or a year. An office you want to take photos of at a high-end location. It's only 3 jumps from Rotterdam Central Station before you're here. Or a 2-minute walk. With more than 30 courses in our own Coolblue University, you become a little bit better every day. A discount on all products we sell.