Marketing Tracking Specialist

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As a Marketing Tracking Expert, you’ll look for the latest developments in online marketing and you’ll introduce new functionalities and tools that we can use at Coolblue. How do I become a Marketing Tracking Specialist at Coolblue? As a Marketing Tracking Specialist at Coolblue, you’ll discuss improvements for tracking, the latest features, and the latest plans with large relevant partners like Google, Facebook, Microsoft, LinkedIn, Pinterest, and TikTok. You’ll be responsible for our long-term plans for tracking. You can convert these into concrete action points for our internal colleagues. Do you want to be responsible for the digital innovation project at Coolblue? Continue reading! You enjoy doing this, Managing the Google Tag Manager containers and making sure they’re organized and documented well. Tinkering with Proof of Concepts for new tracking implementations within marketing. Leading projects that contribute to the speed and improvement of our tracking infrastructure on which our marketing channels depend. Working on the tracking part of the Marketing Technology Roadmap and taking the responsibility to prepare us for the future. Sharing your knowledge of the latest tracking tips and tracks with others within the Marketing department. Working together with various marketing channel apps and websites to help them collect data for marketing and measurement purposes. You recognize yourself in the following, You recognize yourself in the following, You have a thorough understanding of digital advertising and performance. You’re an expert in the field of Cookieless Future (like ITP, ETP, IOS15 limitations, 1st/3rd party data, and more), and you can convince others about the impact it has on the business. You have hands-on experience with advertising platforms (DSPs) like Facebook, Google Ads, and Google DV360. You have at least 1 year of experience with Tag Management Systems and Web Analytics platforms, like Google Analytics. You know how to program with Javascript / Python, so you can solve simple problems right away. This is what you’re looking for in a job, What we offer, Money. Over 30 training courses at our own Coolblue University to get a little better every day. A discount on all our products. An extraordinarily good work environment. With freshly made snacks, monthly drinks, legendary Coolblue parties, the best team activities, and an informal team, 25 days of leave. As long as you promise to come back. Travel allowance and a retirement plan, A picture-perfect office at a great location. You could crawl to work from Rotterdam Central Station. Or it’s just a 2-minute walk. A job at one of the fastest-growing companies in the Benelux. Room for new initiatives and ideas. We’re always open to those, whether you’ve been with us for a week, a month, or a year. A challenging job to lose yourself in, so you sometimes forget you’re working.